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"Joining the group was not meant to be an endorsement of the President or his agenda but unfortunately it has been misinterpreted to be exactly that," he wrote in a memo to employees.Companies are likely to find themselves in the kind of bind Uber landed in, in part because Trump did win the election with 63 million votes, which represent customers nobody wants to alienate."Most business models have been about finding the largest base of customers and not antagonizing those customers," Glickman said.The day after Trump signed the executive order, CEO Travis Kalanick released a statement that was relatively in line with other tech companies.The statement said affected Uber's employees were being assisted and that he would address the issue of "innocent" people affected by the ban in a meeting with Trump the next week. Later that day, when Uber continued to drive during a New York City taxi drivers' strike to protest the ban, it prompted thousands of people to delete the app.On Sunday, rival ride-hailing service Lyft beat Uber in downloads for the first time after Lyft's cofounders pledged a

"Joining the group was not meant to be an endorsement of the President or his agenda but unfortunately it has been misinterpreted to be exactly that," he wrote in a memo to employees.Companies are likely to find themselves in the kind of bind Uber landed in, in part because Trump did win the election with 63 million votes, which represent customers nobody wants to alienate."Most business models have been about finding the largest base of customers and not antagonizing those customers," Glickman said.The day after Trump signed the executive order, CEO Travis Kalanick released a statement that was relatively in line with other tech companies.The statement said affected Uber's employees were being assisted and that he would address the issue of "innocent" people affected by the ban in a meeting with Trump the next week. Later that day, when Uber continued to drive during a New York City taxi drivers' strike to protest the ban, it prompted thousands of people to delete the app.On Sunday, rival ride-hailing service Lyft beat Uber in downloads for the first time after Lyft's cofounders pledged a $1 million donation to the ACLU, the legal nonprofit that challenged the immigration ban.Less than a week after the executive order was signed, Kalanick announced he was stepping down from a role on Trump's economic team.

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"Joining the group was not meant to be an endorsement of the President or his agenda but unfortunately it has been misinterpreted to be exactly that," he wrote in a memo to employees.

Companies are likely to find themselves in the kind of bind Uber landed in, in part because Trump did win the election with 63 million votes, which represent customers nobody wants to alienate."Most business models have been about finding the largest base of customers and not antagonizing those customers," Glickman said.

The day after Trump signed the executive order, CEO Travis Kalanick released a statement that was relatively in line with other tech companies.

million donation to the ACLU, the legal nonprofit that challenged the immigration ban.Less than a week after the executive order was signed, Kalanick announced he was stepping down from a role on Trump's economic team.

But like many Silicon Valley companies that have sprung up in the new millennium, Facebook has a mission statement speaking to a bigger picture than simply creating new technology. '" According to the Harris Poll's most recent "Reputation Quotient" study, 60% of consumers surveyed had decided not to do business with a company because of something they learned about how the company conducts itself.Two weeks later, Coca-Cola ran a new version of its controversial "America the Beautiful" commercial.The ad — which features people singing in languages like Hindi, Arabic, and Tagalog — infuriated some viewers when it was first aired in 2014."This conversation is really at the front end of what every board room in America is thinking about," Salomon told Business Insider. Starbucks needed to satisfy employees — it has workers' organizations including the Black Partners Network, the Pride Alliance Network, and the Latino Hora del Café Partner Network — and CEO Howard Schultz, an atypically political executive in the retail industry."It's no longer about, 'Should I give to the local school, is my supply chain sustainable? The executives wrestled with the fact that while Starbucks' response couldn't require in-store employees to face down angry customers, empty gestures wouldn't work either.This year, Coca-Cola certainly knew the ad would once again inspire protests, but it judged the message and the multimillion-dollar branding opportunity to be important enough to risk boycott threats.

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