In 1982, the Squier brand was reactivated by Fender to become its brand for lower priced versions of Fender guitars. S.-trained violin makers and is often referred to as "the American Stradivarius." Victor returned to Battle Creek, where he opened his own shop in 1890. With a limited market for violins in Battle Creek, however, Squier astutely sought relationships with national music schools and famous violinists.
Squier guitars have been manufactured in Japan, Korea, Mexico, India, Indonesia, China, and the United States. As his business grew, Squier moved the company to 429 Lake Ave. Up to 1900, the best violin strings were made in Europe.
In 1996, Squier began to manufacture the Vista Series, which saw them introducing their own unique guitar designs independent from the Fender mother company for the first time.
Made in the same factory as the Japanese Fenders of the era, they were known as high quality guitars.
Fender was also losing sales in Japan to Japanese guitar brands such as Tōkai, Greco and Fernandes and the establishment of Fender Japan would benefit Fender sales in Japan, as well as overseas.
Fender began negotiations with several Japanese musical instrument distributors and reached an agreement with Yamano Gakki and Kanda Shokai to establish Fender Japan.
These models were Fender models and not Squier models.
Later, in 97, a guitar version of the Musicmaster Bass was added, though it should be noted this was based on the bass design, and not the Fender Musicmaster guitar design of the 1960s. The Squier lineup was augmented in 1996 with Affinity series guitars and basses. MN: M = Mexico, N = Nineties (1990s), the first number following the serial number prefix is the year.
The SQ Squier series was introduced in late 1983 to early 1984.
The SQ Squier series was based more on 1970s Fender models and also had USA made pickups installed.
Fender soon added a less expensive export Squier series based on the Fender Japan 19 series in July/August 1982, which had a large Fender logo with a smaller Squier logo and had a zinc rather than a steel tremolo block and again the stratocasters had Fender USA pickups installed.
The Squier series were also made available for the Japanese market in October 1982, which incorporated small changes compared to the export Squier series.
Jerome Bonaparte Squier, a young English immigrant who arrived in Battle Creek, Michigan, in the latter part of the 19th century, was a farmer and shoemaker who had learned the fine European art of violin making. Victor Squier started making his own hand-wound violin strings, and the business grew so quickly that he and his employees improvised a dramatic production increase by converting a treadle sewing machine into a string winder capable of producing 1,000 uniformly high-quality strings per day.