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Instead, we will explain a little bit about the economics of love—and specifically, what dating has in common with financial transactions. In a dating marketplace, everyone is trying to get the best match they can find.Somehow, as millions of people each pursue their own best interest, mutually beneficial arrangements result.By that logic, lovelorn singletons should apply the same principles to their dating profiles as advertisers apply to a bottle of shampoo competing for attention on a supermarket shelf, according to a study published in 2015 by Sameer Chaudhry, assistant professor at University Texas Southwestern Medical Center, and his colleague Khalid Khan, professor of women’s health and clinical epidemiology at Queen Mary University of London.

But this is Wonkblog, and we won’t have any of that.

During this period, more than 50 million messages are sent, 5 million photos are uploaded, and an estimated 1 million dates will take place. (Sign-ups for dating apps like OKCupid, which is also owned by IAC, and Grindr rise by 30%-plus around this time of year.) Also see: Rich women like rich men, and rich men like slender women Researchers and social scientists argue that dating and economics have evolved in tandem.

“The way we think about online dating has completely permeated the concepts of economics,” Weigel says.

Our shlubby guy, after going on a dating site, isn’t going to meet a 25-year-old model who is really into him any more than I can buy shares of General Electric for each on the New York stock exchange.

But a liquid market is one in which more people are able to enter mutually beneficial exchanges at a price both acceptable, whether it’s in pork belly futures or a new girlfriend or boyfriend.

Want to sell 1,000 options betting on a drop in the price of frozen orange juice?

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